Automation playbook

Content automation

Produce campaign assets, newsletters, enablement docs, and social posts that stay on-message and on-schedule without ballooning headcount.

Workflow diagram

Brief intake → Source library sync → Draft generation → Brand QA → Channel formatting → Publish & archive

Expected outcomes

  • Editorial calendar automatically populated with approved drafts.
  • Source citations embedded in every asset for compliance review.
  • Performance recap tied to each asset (opens, clicks, shares, downloads).

Setup essentials

  1. Upload brand voice guidelines and guardrail prompts.
  2. Connect CMS, asset library, and analytics tooling.
  3. Define routing rules for legal or stakeholder approvals.

KPIs to monitor

Time-to-publish

Average hours between brief submission and publication.

Asset coverage

Percent of planned assets delivered per sprint.

Engagement lift

Delta in opens, CTR, or downloads after automation adoption.